Saturday, 31 March 2018

Google March 28th Algorithm Ranking Core update March 2018

On March 3, Google ranking rank risk index began Algorithm Ranking Core update of March 2018  to record an increase in rank fluctuations on both desktop and mobile. The increase in class fluctuations was initially moderate, but the index showed an unusual and very significant rise on March 9. According to the index, the variability was 99 on the desktop (of 100) and 92 on the mobile. The next day the fluctuations were still high but somewhat narrower.

On March 12, Search Engine Land confirmed that Google is characteristically related to updates to the core algorithm (explaining the unusually high level of change on March 9)
Rank Risk - Desktop version January 2018
Risk Level

Updated January 2018
Update notifications
January 21, 2018
On January 10th, the Rank Risk Index began to show increased rank fluctuations on both mobile and desktop. This indicator, which lasts for an extended period of time, tracks extreme fluctuations in the middle. On January 21, the desktop index was abnormally high, 83 out of 100. The mobile indexes were similar except for minor changes on the desktop. In this case, the level of variation on the 21st day reached 85, unlike 83 on the desktop. The increase was captured by the industry on Jan. 16, when Barry Schwartz of SERoundtable updated the news.

Popular Posts

We have not seen an increase in algorithmic activity.

Page Speed to be Mobile Speed Index
Verified Updates
January 18, 2018

On January 17, Google announced that page speed will be a mobile ranking factor. Page speed has been the most important factor on the desktop since 2010. However, with this announcement, the ranking factor will be officially included in the placement of mobile pages on the Google SERP in July 2018.

According to our announcement, pending updates target too slow a load page. Therefore, the search engine does not expect this number of pages to be affected in July, as ranking elements are integrated into the algorithm.

As Google says, "Rate Update" Algorithm Ranking Core update raises questions about how mobile AMP pages are affected by pending ranking factors. One concern of the note revolved around the site, which quickly loads AMP URLs with fairly slow canonical URLs. In which case, which URL measures Google's speed (i.e., fast loading AMP URL or slow mobile URL)? Barry Schwartz of SERoundtable reported that Google is informing that the page speed is being measured based on the AMP URL.

Also, according to Google, the pending mobile page speed ranking factor is independent of the mobile priority index, but it still needs to be determined exactly what it means.
There may be another update on March 27th along with Google search rankings by March 28th and March 28th. I am seeing a rise in conversation from the SEO community. We are working on an unconfirmed March 23 update, and I think some experts will fix the core update we checked earlier this month.
Google March 28th Algorithm Ranking Update 2018

Google's march 28 algorithm update 2018

With regards to search engines and SEO, your site traffic depends on the balance of all multinational search companies. According to Google, we update several times a year "only a broad range of core search algorithms." And on March 7, 2018, Google seems to have more than just a slight modification of the sleeves during the usual update. A leader in the field said he publicly confirmed the March 7 update and considered it to be one of the broad core algorithm updates that he performed several times a year, as mentioned above, but so far this update has no name. And all the signals indicate that this is important. Has it been affected by Google's mysterious update on March 7? Search Explore and interpret the latest changes in Titanic!

Either way, if you have Google updates over the last 24 hours, there are a lot of jokes.
Can this be related to the rollout of the mobile first indexing process? Perhaps the weekend is irrelevant and people who track it do not think it's a mobile-preferred indexing day.

Here are some of the ongoing WebmasterWorld threads

I think another update started on the 27th, around 5 pm EST on the 27th yesterday. We are in the niche of our services and since then have dropped about 3 to 5 locations in every major US city we track. At first, it's not related to mobile, but we have an industry-leading mobile site objectively.

You can finally report a slight rise. I've raised my price by 20% last week, but it's outperforming average traffic levels and conversions. Of course you will not stop breathing at this obvious "ideal". Historically this will be the beginning of a very slow period every year. I will take it.
I was supposed to be away from analysis and forums ... but the posting did not stop due to today's update. There seems to be another update yet. Real-time views were reduced by 20. It should not be smaller than 100. Just a weird update ... Today (actually in the last few minutes) I suddenly see a lot of global traffic as if the door was open. All this traffic is your site home page. But it does not look like a human because it is just a visit. Something is up .... But it disappeared as soon as it came.
Actually, there was another update on March 28th. Friend sites that were never right due to the update have dropped 30% this time.

Google Algorithm Change History


Updated 2017
Increased snippet length - November 30, 2017
Verified
After testing a long search snippet over two years ago, Google has increased it across many search results. This has led us to adopt a new meta description restriction of up to 155 characters (up to double) to 300 characters. We've checked for updates on how to handle snippets, but we have not provided any details.

How long should the meta description be? - 2018 edition (Moz)
Google officially increases the snippet length of your search results (SEL).
Google Shuffles' Global SERP Feature Trends (RankRanger)
Chrome HTTPS Alert - October 17, 2017
Verified
With the launch of Chrome 62, we began warning visitors about sites with unsecured forms. This is not an algorithm update, but it was an important step in our promotion of HTTPS and could have a significant impact on site traffic.

The next step toward more connection security (Chromium)
Google will send a warning email to the webmaster that Chrome will show the form as an "http" page that is marked as "unsafe" (SEL).
Google Jobs - June 20, 2017
Verified
Google has officially launched a job portal with searchable results, including stand-alone 3-pack job search information. The results used data from nearly every major vendor, including LinkedIn, Monster, Glassdoor, and CareerBuilder.

Connect with job seekers through Google Search (Google)
Google Launches AI-based Job Search Engine (TechCrunch)
Untitled Update - February 6, 2017
Verified
Algorithm changes that began on February 1 continued for about a week on Feb. 6 (some reported as the seventh). Webmaster and industry case studies suggest that these are separate events.

February 7, 2017 Google Algorithm Update - Key Key Rank Update (GSQi) Analysis and Results
February 7 Google Algorithm Update (SER)
Punishment of Interstitial Interstitial Panel - January 10, 2017
Verified
Google has issued a fine to penalize aggressive interstitials and pop-ups that may compromise the mobile user experience. Google provided a rare warning about this update 5 months ago. MozCast showed high temperatures from January 10 to 11, but many SEOs have minimized the impact on affected sites.

Google warned that it would crack down on "penetrating interstitials" in January (SEL).
Official: Google Intrusive interstitial mobile punishment (SER)

Updated 2016
Penguin 4.0, Phase 1 - September 27, 2016
Verified
The first step in Penguin 4.0, released between September 22 and 23, was the release of a new "more friendly" Penguin algorithm that evaluates bad links as worthless instead of disadvantaged sites. The exact schedule is still unknown, but it took a few days for the update to be fully updated and may have been equivalent to algorithm temperature spikes (113 °) on September 27.

Why did not you recover from the penguin? (Morse)
Penguin 4.0 Announced - September 23, 2016
Verified
After nearly two years of waiting, Google finally announced a major penguin update. They suggested that the new penguin was baked in real time with a "core" algorithm. Early impact assessments were few, but later the Penguin 4.0 release was found to be abnormally long and multi-stage (see September 27 and October 6).

Penguins are now part of the Google Core Algorithm (Google).
Google Update Penguin now runs in real time within the core search algorithm (SEL).
Mobile Friendly 2 - May 12, 2016
Verified
Within a year after the original "mobile-friendly" update, we launched another ranking signaling device to provide mobile-friendly sites for mobile search. Since most sites you track are already mobile-friendly, the impact of recent updates is minimal.

Google's mobile-friendly algorithm boost has been released (SEL)
Make the web more mobile-friendly (Google)
AdWords Shake-up - February 23, 2016
Verified
We apply the major changes in AdWords to completely remove the right-hand column ad and expand the top four blocks of ads in many commercial searches. This was a paid search update, but it had a significant impact on click-through rates for paid and unpaid search results, particularly for clicks on competitive keywords.

Top 4 ads: Waiting is over (Moz)
Google AdWords switching to four ads at the top, not in the sidebar (SEM Post)

Updated 2015
RankBrain * - October 26, 2015
Verified
We've made a major announcement that contributed to the third most influential ranking factor, showing that machine learning has been part of the algorithm for the past three months. * Note: Date of announcement. Actual launch is expected to be closer in spring 2015.

Google turns thorough web search into AI machine (Bloomberg)
FAQ: All about the new Google RankBrain algorithm (SEL)


Panda 4.2 (# 28) - July 17, 2015
Verified
Google has announced a panda update (usually a data refresh) that says it can take months to roll out. The immediate impact was uncertain and there was no clear indication of major algorithm updates.

Google Panther Update: everything you know about Panda 4.2 (SEM Post)
Here is Google Panther 4.2 (SEL)
Quality Update - May 3, 2015
Verified
Many reports of large-scale rank changes, originally called "Phantom 2", acknowledged that key algorithm changes are affecting "quality signals." Although this update has had a broad impact, we have not provided specific information about the nature of the signals involved.

Quality update: Google confirms quality method changes, results in ranking (SEL)
Google's "Phantom" Algorithm Update Attacks Websites (CNBC).
Mobile Update aka "Mobilegeddon" - April 22, 2015
Verified
On rare occasions, Google has announced an algorithm update earlier on April 21th that mobile rankings will be different on mobile-friendly sites. The impact of this update was much less than expected in the short term, and our data showed that algorithm flux peaked on April 22.

Find mobile-friendly search results (Google)

7 days after Mobilegeddon: How far was the sky? (Morse)

Find mobile-friendly search results (Google)
7 days after Mobilegeddon: How far was the sky? (Morse)

Updated 2014
Dove Expansion (UK, California, AU) - December 22, 2014
Verified
Google's major local algorithm updates, called "Pigeon", have expanded to the United Kingdom, Canada, and Australia. The original update hit the US in July 2014. This update was confirmed on the 22nd, but may be released early in the 19th.

Google pigeon update rollout to UK, Canada and Australia (SEL)
Local search results affected by Google Pigeon Update Hits UK (Strategic Digital)
Penguin Ever Flux - December 10, 2014
Verified
A Google official said the penguin has moved away from a rare major update to a constant update. Although the exact timeline is not clear, this assertion is consistent with the continuing trend after Penguin 3.0 (including an unconfirmed claim from Penguin 3.1).

Google, penguin "constant update" (SEL)
Pirates 2.0 - October 21, 2014
Verified
For more than two years after the original DMCA / "pirated" update, we released other updates regarding software and digital media piracy. The target of this update was very high, so the ranking of relatively small site groups was greatly reduced.

Google Piracy Update Analysis and Lost List (Searchmetrics)
Google's new search downranking makes Torrent sites difficult (TorrentFreak)
Penguin 3.0 - October 17, 2014
Verified
Over a year after the previous Penguin Update (2.1), Google has refreshed the penguin. This update appeared to be smaller than expected (less than 1% of affected US / English queries) and was data-only (not the new Penguin algorithm). The timing of the update was unclear, especially in the international arena, claiming that it spread across the "state".

Google AutoCorrects: Penguin 3.0 still rollout and 1% impact (SER)
Penguin 3.0 Analysis - Penguin shake, recovery, fresh hits and crossing algorithm (GSQi)
"In the News" box - October 1, 2014
Verified
Google looked like a display change to NewsBox results, but later announced that it has expanded its news links to more potential site sets. The news results for SERPs have also surged, and major news sites have reported significant traffic changes.

Google's "In The News" box displays more than the existing news site (SEL)
Google's "In The News" box (SER)
Panda 4.1 (# 27) - September 23, 2014
Verified
Google has released an important Panda update. It contains the algorithm components. They predicted the impact of 3-5% of the affected queries. Given the "slow rollout", the exact timing was not clear.

Panther 4.1 - Google's 27th Panther Update - Rolling Out (SEL)
Panther 4.1 Analysis and Results - Affiliate Marketing, Keyword Filling, Security Alerts and Prevalent Deception (GSQI)
Claim removed - August 28, 2014
Verified
Following the author's photo drop on June 28, Google announced that it completely removed author markup and will no longer process it. The following morning, the authors list line disappeared from all SERPs.

Official announcement of John Mueller (Google+)
You're done: Google ownership rise and fall for search results (SEL)


Pigeon - July 24, 2014
Verified
We shook the local SEO world with updates that dramatically altered local search results and modified how to process and interpret location signals. Google has argued that Pigeon has built a close link between local algorithms and core algorithms.

Google "Pigeon" updates its local search algorithm with a closer relationship with the web search signal (SEL)
Google Update Local Algo with Web-based Signals - Blurring SERPs (Blumenthals.com)
Ownership Photo Drop - June 28, 2014
Verified
John Mueller made a surprising announcement on June 25th that Google will remove it from the SERP (after publicizing all author photos to Google+). The drop was completed around June 28.

Google, author in search End of picture: Things to know (Moz)
Google, remove author photos from search: Why and what do you mean? (SEL)
Payday Loan 3.0 - June 12, 2014
Verified
Less than a month after the Payday Loan 2.0 anti-spam update, Google launched another major iteration. According to official statements, 2.0 targeted specific sites and 3.0 targeted spam queries.

Google Spam Algorithm Version 3.0 Released (SER)
Panda 4.0 (# 26) - May 19, 2014
Verified
We have identified major panda updates, including algorithm updates and data refreshes. Officially, about 7.5% of English queries were affected. Matt Cutts says it started shipping on 5/20, and it's a strong signal that data has already begun.

Google Launches Panda 4.0 (SEL)
Panda 4.0, Payday Loan 2.0 and eBay's Very Bad Day (Moz)
Payday Loans 2.0 - May 16, 2014
Verified
Just prior to Panda 4.0, Google updated its payday loan algorithm targeting "spammy queries." The exact date of the rollout was unclear (Google said it was 'past weekend' on 5/20) and it was difficult to categorize the details with successive updates.

Formula: Google Payday Loan Algorithm 2.0 Released: "Very spammy query" (SEL)
Page layout # 3 - February 6, 2014
Verified
Google is also known as "refreshing" the page layout algorithm. The page layout algorithm, first released in January 2012, penalizes sites with too many ads on the underscore.

Google updates the page layout algorithm after the site "Heaviest" with sites (SEL).

Update 2013 Penguin 2.1 (# 5) - October 4, 2013
Verified
After a 4-1 / 2 month interval, we started another Penguin update. Given the 2.1 specification, this was probably a data update (mainly) and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, but some webmasters reported that they were hit hard.

Penguin 5, Penguin 2.1 Spam filtering algorithm, now live (SEL)
Google Penguin 2.1 was hit hard (SER)
Hummingbird - August 20, 2013
Verified
Google, released on September 26, suggested that the "Hummingbird" update was released about a month ago. Our best guess is to tie it to a mosque spike on August 20 and report on a lot of flux from August 20th to 22nd. Hummingbird is compared to Caffeine and appears to be a key algorithm update that can provide months of changes to semantic search and knowledge graphs.

FAQ: All about the new Google "Hummingbird" algorithm (SEL)
August 21/22 Some reports from Google Update (SER)
In-depth article - August 6, 2013
Verified
We've added a new type of news story called "Common sense articles" to more evergreen, longer format content. At launch, it contained links to three articles, covering about 3% of the searches Mozilla is tracking.

Detailed articles in search results (Google)
In-depth articles: Anatomy of the latest Google features (Moz)
Panda Recovery - July 18, 2013
Verified
We checked for the Panda update, but it was not clear whether it was a rolling 10-day update or a new one. This was memorable and may have "weakened" the old Panda penalty.

Verified: Google Panther Update: "Smoother" Panther Algorithm (SER)
Multiweekly update - June 27, 2013
Verified
Google's Matt Cutts tweeted the answer, suggesting a "multi-weekly" algorithm update between about June 12 and "week after July 4". The nature of the update was unclear, but there was tremendous volatility during the peak period on June 27 (according to Mozilla data). We may have tested some of the changes that have changed in the future.

Google's "multi-weekly" algorithm update (Moz)
Google's Matt Cutts: Multi-Weekly Update Rollout (SER)
"Payday Loan" update - June 11, 2013
Verified
As we talk about payday loans and pornography, we announced algorithm updates aimed at niche markets with infamous spammy results. This update was released on June 11, but Matt Cutts suggested a 1-2 month release.


DMCA fine ("Pirates") - August 10, 2012
Verified
Google has announced that DMCA takedown requests will penalize sites that repeat copyright infringement. Timing is stated as "Start next week" (8/13?).

Updates to the Google search algorithm (Google)
Emanuel Update: Google will penalize sites that are repeatedly charged with copyright infringement (SEL).
Panda 3.9 (# 17) - July 24, 2012
Verified
Within a month after Panda 3.8, we released a new Panda update. Rankings were fluctuating for 5-6 days, but not enough to stand out one day. Google has claimed ~ 1% of queries were affected.

Official: Google Panther 3.9 Refresh (SER)
Panda 3.8 (# 16) - June 25, 2012
Verified
Google performed another Panda data refresh, but with data only (no algorithm changes) and much less impact than Panda 3.7.

Official Google Panther Update Version 3.8 June 25 (SEL)
Google Panther 3.8 Live: June 25 & Refresh Only (SER)
Panda 3.7 (# 15) - June 8, 2012
Verified
We have another Panda data update, claiming less than 1% of queries were affected. When assessing the change data, the impact was much higher than the previous Panda updates (3.5, 3.6).

Verified: Google Panther 3.7 update (SER)
Bigfoot Update (aka Pete Goes Crazy) (Moz)
May 39 Pack - June 7, 2012
Verified
Google released a search highlight every month with 39 updates in May. Major changes include penguin improvements, linking system detection improvements, title / snippet rewriting changes, and Google News updates.

Search Quality Highlights: May May Change (Google)
Google's May update: weapon back link, page title, new results, and other (SEL)
Penguin 1.1 (# 2) - May 25, 2012
Verified
Google updated its first target data after the "Penguin" algorithm was updated. This confirms that Penguin data, like Panda data, is being processed outside of the major search indexes.

Google launches Penguin Update 1.1 (SEL)
Knowledge Information - May 16, 2012
Verified
During the main stages of semantic search, we began to deploy the "Knowledge Graph", a SERP integrated display that provides complementary objects for specific people, places, and things. As time goes on, more and more SERPs are expected to have a "Knowledge Panel". Danny Sullivan's favorite track is ST: Voyager.

Introduction to knowledge graphs: non-string objects (Google)
Google publishes knowledge graphs, not just answers, but links (SEL)
April 52 Pack - May 4, 2012
Verified
We posted 52 updates in April, including changes related to the "Penguin" update. Other highlights include a 15% larger "default" index, improved pagination handling, and multiple sitelink updates.

Search Quality Highlights: 52 April changes (Google)
Google's April update: bigger, tiered index, document ranking, sitelink change, and other (SEL)
Panda 3.6 (# 14) - April 27, 2012
Verified
Only a week after the release of Panda 3.5, Google released another Panda data update. The meaning of this update was not clear, and the impact was relatively small.

Verified: Panther update 3.6 occurred April 27 (SEL)
Penguin - April 24, 2012
Verified
After a few weeks of speculation about the "over-optimization penalty", Google finally announced the "Webspam Update," or "Penguin." Penguin adjusted spam factors, including keyword stuffing, and affected about 3.1% of English queries.

Another action to reward high quality sites (Google)
Penguin update: Google's web spam algorithm gets the official name (SEL).
Google Penguin Update Repair Tips and Advice (SEL)
Google Talk Penguin Update, Recovery and Negative SEO (SEL) Method for 2 Weeks
Panda 3.5 (# 13) - April 19, 2012
Verified
During a busy week on algorthim, Google quietly updated the panda data. It was difficult to measure the impact of a mix of changes, but this was a routine update with little impact.

Google Mock Me for Missing Panda 3.5 (SER)
Preemption Domain Bug - April 16, 2012
Verified
After many webmasters reported a ranking shuffle, we found that some of the domains were mistakenly parked (and therefore depreciated) due to data errors. This was not an intentional algorithm change.

Are you out of the rankings? Google's mistake on parked domains (SEL)
Update: April 2012 Google Update? More than SEO fine? (SER)
March 50 Pack - April 3, 2012
Verified
In March, we posted another update highlight with 50 changes. This included checking Panda 3.4, changing the anchor text "scoring", updating the image search, and interpreting the query with local intent.

Search Quality Highlights: March 50 changes (Google)
Google's March update: anchor text, image search, navigation and other search (SEL)
Panda 3.4 (# 12) - March 23, 2012
Verified
We've just released another panda update.


516 Algo Updates - September 21, 2011
Verified
This was not an update, but it was an amazing revelation. Google CEO Eric Schmidt told parliament in 2010 that Google had 516 updates. They tested more than 13,000 updates.

Eric Schmidt's National Assembly Confession (SEL)
Page Setup Factor - September 15, 2011
Verified
To address crawling and replication issues generated by pagination, we introduced rel = "next" and rel = "prev" link attributes. Google also announced improvements to automatic integration and standardization of its "View All" page.

Paginate with rel = "next" and rel = "prev" (Google)
Google offers new options for paginated content (SEL)
Extended site link - August 16, 2011
Verified
During a few hours of experimenting, Google officially released an expanded sitelink. At first, they were packed in 12, but we found that we limited to 6 expanded sitelinks right after launch.

Developing Sitelinks: Scaling and Improving (Google)
Official: Google Sitelinks expanded to 12 packs (SEL)
Panda 2.4 (# 6) - August 12, 2011
Verified
We introduced pandas internationally in both English-language queries around the world and non-English queries except Chinese, Japanese, and Korean. We reported an impact on 6-9% of the search terms in affected countries.

High-quality site algorithms are available in additional languages (Google).
Our Panda updates are internationally available in most languages (SEL).
Panda 2.3 (# 5) - July 23, 2011
Verified
Webmaster suggested that Google release another update. Whether or not new factors were introduced was unclear and was simply an update to the panda data and ranking factors.

Official: Google Panther 2.3 update is Live (SEL).
Vanessa Fox (Stone Temple) and Panther's overall look
Google+ - June 28, 2011
Verified
After numerous social media failures, Google launched a serious attack on Facebook via Google+. Google+ has come back to circles to share content and is tightly integrated with products like Gmail. Early adopters were able to get on board quickly and within a couple of weeks Google+ reached 100 million users.

Introducing a Google+ project: live sharing, web review (Google)
Larry Page on Google+: More than 10 million users, 1 billion items per day (TechCrunch)
Panda 2.2 (# 4) - June 21, 2011
Verified
Google has continually updated the sites and data affected by Panda, and version 2.2 has been officially recognized. The Panda update is separate from the main index and is not real-time, but reminds you of the initial Google Dance update.

Official: Google Panther Update 2.2 Live (SEL)
Why Google Panther ranked higher than algorithm update (SEL)
Schema.org - June 2, 2011
Verified
Google, Yahoo and Microsoft announced support for an integrated approach to jointly structured data. We've also created a number of new "schemas" in explicit bidding that lead to more search results.

What is Schema.org to make Google, Bing, and Yahoo Unite Search List richer through structured data (SEL)? (Schema.org)
Panda 2.1 (# 3) - May 9, 2011
Verified
Initially called "Panda 3.0", Google made another change. These changes have not been discussed in detail by Google and appear to be relatively weak.

Panda Update 2.1, not Panda 3.0, Google said (SEL)
Google Panda 3.0 (SERoundtable)
Panda 2.0 (# 2) - April 11, 2011
Verified
We've released the Panda Update to all English queries worldwide (not limited to English speaking countries). New signals have also been incorporated, including data for site users directly blocked via the SERP or Chrome browser.

High-quality site algorithms are spreading around the world and user feedback (Google)
Panda 2.0: Google Roll Out Panda Update Internationally & Blocking Searcher Data (SEL)
+1 button - March 30, 2011
Verified
In response to competition from major social sites, including Facebook and Twitter, we've launched the +1 button (next to the results link). By clicking [+1], users were able to influence the search results of their social circles in organic and paid search results.

Recommendation (Google)
Meet +1: Google's answer, like the button on Facebook (SEL)
Panda / Farmer - February 23, 2011
Verified
Major algorithmic updates have hurt sites that affect 12% of search results (directly from Google). Panda seemed to crack down on thin content, content farms, high ad-to-content sites, and many other quality issues. Panda spent at least two months in Europe in April 2011.

'Panda' dislikes farm: Q & A with Google's top search engineer (wired)
Google's Farmer / Panda Update: Winners vs. others Losers (Moz) Analysis
Attribution Update - January 28, 2011
Verified
In response to high spam cases, we've released updates to help better categorize content attributes and block scraping. According.


May Day - May 1, 2010
Verified
In late April and early May, webmasters found that long-tail traffic dropped dramatically. Matt Cutts later confirmed that May Day is an algorithmic change that affects long tails. Sites with large, thin content were particularly hard on the attack and predicted a panda update.

Google search results dominated by one domain (SEL)
Video: Google's Matt Cutts on May Day Update (Mattoundtable)
Google Places - April 1, 2010
Verified
The "Places" page was released in September 2009, but it was originally part of Google Maps. With the official launch of Google Places, we've rebranded the local business center, have integrated the Place page more closely with Places results, and have added many new features, including new local advertising options.

Google Places Business Center changed to "Google Places" (SEL)
Introduction to Google Places (Google)

Update 2009
Real-time scan - December 1, 2009
Verified
This time, real-time search has been integrated into some SERP's real-time feeds, including Twitter feeds, Google News, newly indexed content, and many other sources. Sources have continued to expand over time, including social media.

Google, publish live search results (SEL)
Relevant Standard Tags - February 1, 2009
Verified
Google, Microsoft and Yahoo have jointly announced support for canonical tags. Webmasters can send standardized signals for bot searches without affecting human visitors.

Learn about Canonical Link Element in 5 minutes (MattCutts.com).
Full URL tag - the most important development in SEO practices since Sitemaps (Moz)

Updated in 2008
Google Suggestions - August 1, 2008
Verified
As a major change in the logo and box home page, when a suggestor enters a suggestion, the suggestion appears in the drop-down below the search box when a visitor types in a search query. Recommendations will continue to be used to enhance Google Instant later.

Google.com finally gets Google Suggestion (SEL).
Dewey - April 1, 2008
Verified
The large shuffle appeared to occur in late March and early April, but the details were not clear. While some suspect Google is pushing its own internal assets, including Google Books, the evidence is limited.

Google Cutts requests feedback on March / April 2008 update (SERoundtable)

Update 2007
Universal Search - May 1, 2007
Verified
Though it is not a general algorithmic update, we've greatly changed the format by integrating existing search results with news, video, image, local, and other categories. The old 10-list SERP officially died. Old 10-list SERP lived long.

Google 2.0: SEL (Google Universal Search)

Updated in 2005
Big Dad - December 1, 2005
Verified
Strictly speaking, Big Daddy was an infrastructure update like the recent "caffeine" and was completed in a few months in March 2006. Big Daddy has URL normalization, redirects (301/302) and other technical issues on Google.

Indexing Schedule (MattCutts.com)
Todd, Greg & Matt Cutts, WebMasterRadio (Moz)
Google Local / Map - October 1, 2005
Verified
After launching a local business center in March 2005 and driving entrepreneurs to update their information, Google was able to incorporate the map data into LBC, which in turn could lead to many changes in local SEO.

Google merges local and map products (Google).
Jagger - October 1, 2005
Verified
Google has released a series of updates primarily to low-quality links, including reciprocal links, link farms, and paid links. Jagger went through three stages from September to November 2005 and had the biggest impact in October.

Review of Jaguar 2 Update (SERoundtable)
Process the results of a jigger update (WMW)
XML Sitemaps - June 1, 2005
Verified
While Google has a webmaster who submits XML Sitemaps through Webmaster Tools and bypasses existing HTML Sitemaps, SEO has a direct impact on crawling and indexing,

New "Google Sitemaps" webpage feed program (SEW)
Custom Search - June 1, 2005
Verified
Unlike previous personalization attempts that required custom settings and profiles, personalized searches in 2005 are inserted directly into the user's search history and automatically adjust the results. Initially, we had fewer impacts, but we used Search History in many applications.

Google will resume personal searches. This time it was really personal (SEW).
If your search results are private (Google)
The Kingdom of Bourbon - May 1, 2005
Verified
"GoogleGuy" (probably Matt Cutts) announced that Google "has made 3.5 changes in search quality." WebmasterWorld members have speculated that Bourbon has changed the way it handles duplicate content and unqualified (non-www URL) URLs.

Updated in 2004
Brandy - February 1, 2004
Verified
Google has made a number of changes, including extensive index expansion, Latent Semantic Indexing (LSI), increased interest in anchor text relevance, and the concept of links nearby. LSI has expanded Google's understanding of synonyms and brought keyword analysis to the next level.

Google's brandy update public (WebProNews)
How to surpass Google's "Brandy" update (SitePoint)

2003 Update
Florida - November 1, 2003
Verified
This was an update (and probably the SEO industry) to map. Many sites lost rankings and business owners were angry. Florida has created a much more interesting game that screams of death for the low-value SEO tactics of the late 1990s, such as keyword fills.

What happened to my site on Google? (darn)
Fritz - July 1, 2003
Verified
The monthly "Google Dance" finally ended with the "Fritz" update. Rather than completely reorganizing the index roughly every month, Google moved to a gradual approach. The index is changing daily.

Algorithm Update and Data Refresh Description (Matt Cutts)
Exclusive: Web Algorithm with Google Algorithm (wired)
Boston - February 1, 2003
Verified
This program, announced at SES Boston, was selected as the first Google update. Since we originally targeted major monthly updates, the first few updates were a combination of algorithm changes and key index refreshes (so-called "Google Dance"). Monthly ideas quickly disappeared as updates became more frequent.

Updated in 2000
Google Toolbar - December 1, 2000
Verified
Over the next few years, Google has launched a browser toolbar and toolbar called PageRank (TBPR) to ensure SEO claims. As soon as the webmaster saw TBPR, Google Dance started.

Google releases the Google Toolbar (Google).

Source: Shahzad
Previous Post
Next Post

0 comments: