Sunday, 4 February 2018

(SEO Tips) Search Engine Optimization Campaign - Quick & Dirty

SEO Search Engine Optimization Campaign

A Search Engine Optimization Campaign 2018 - Quick & DirtyEffective Search Engine Optimization campaigns begin with keywords that target the topics you want to appear on your website. To rank on the search engine results page (SERP), a website must be associated with a search engine for a given search term. This is usually accomplished by using keyword-rich content on sites that match the search terms that Internet users enter into search engines. Organic (natural) Search Engine Optimization has several factors that influence the ranking of search terms. Each search engine provider has its own unique criteria used to determine the most relevant website for a given term. The elements used to determine search engine ranking are calculated by complex search engine algorithms. Search Engine Optimization Campaign due to the high volume of customer-targeted traffic from search engine top-ranked websites, search providers closely follow the details of the elements that make up the algorithm. Although attention was paid to the exact formulas that search providers use to measure the ranking of websites, several constants were found that yield favorable results when applied.
Search Engine Optimization Campaign

Keyword - No Keyword Content = No Traffic Website

Keywords are at the heart of effective Search Engine Optimization campaigns. The basic principle of Search Engine Optimization is that content is king. It is therefore important to base everything on the website with accurate and informative content.

The first thing you need to do in an optimization campaign is keyword research. To find a search query that generates traffic on the topics you want to rank, you need to decide what your Internet users are searching for. This can be done in a number of different ways, but the most common method is to use the Keyword Selector tool.

There are several other keyword tools available. is an industry standard, retired on January 7 and 39, the Overture keyword selector tool. The data in the Overture database remains in the old data but is no longer publicly updated by Yahoo !.

However, there are several other keyword tools available. Some are free and some are provided as purchase or subscription based services.

Free: Google AdWords Keyword Suggestion Tool: 

You need to do your homework - Keyword research

There are a few things to keep in mind before you start your keyword research: in fact, it's probably a very competitive single word search term like "money" You will not be able to rank them because there are so many two-word search terms like "real estate." So if you want to rank your site on a topic like real estate, It's not too ambiguous. For example, you could rank the search term "South Florida Real Estate Agency" or "South Florida Real Estate Brokers."

In order to determine the best search terms for your content pages, Create a spreadsheet based on the topic most relevant to you

You Tube ... ( ) " Search Engine Optimization Keyword Research "]

Research steps are generally considered to be a very important part of a campaign. Because if the keyword terms you choose are not searched by Internet users, or if too many pages are indexed to search engines, you are unlikely to achieve the right ranking results.

There is SEO that all pages of a website should be based on keywords. This strategy can generate a large number of pages that rank well in the SERP. But the other side is sacrificing quality and readability. It can be difficult for an audience to recognize a website as a source of authority or respect (if that website has a directory structure that looks more like a group of phrases). It's also very important to keep the navigation and layout of your website simple so that visitors can quickly identify areas of interest when they visit your site.

If a visitor tries to determine which links in the navigation are relevant to the search, and the site only provides keyword-centric page linking, the site may draw a shallow response. The reputation of the site. We recommend that you have 3 to 10 keyword-centric content pages for every topic you want to rank with a good rule of thumb.

More keywords

... Using Keyword and Keyword Phrases

After you conduct a keyword study on the following topics, if you want to make a goal, there are some considerations that you need to solve before you actually sit down and start writing . One of the key concepts that many successful SEOs focus on is keyword or keyword phrase density.

Keyword density is a measure of the number of times a given keyword or keyword phrase is used in the entity body of a page. For example, if a web page contains 500 words on a page, and the keyword or keyword phrase is used 10 times, the density is 2%. If the keyword density is too high, search engine algorithms will treat the results as search engine spamming, which in the worst case can block your site from search engines. On the other hand, if the keyword density is too low, the page does not rank for search terms. If you know that creating a webpage with too high a keyword density has significant consequences, you should generally be careful and limit the density to a "safe" level.

Although keyword density is very controversial, we have found that keyword density is stable between 3% and 6%. However, the algorithm can also consider the overall keyword usage density for the entire site as well as for individual sites. If you have 10 pages using the keyword "real estate" at a density of 5% and that page is half of your site, it will not be as good as the keyword's site rate soaring to 12.5%. . * (5% x 10 pages = 50% / 2 (page half)) = 12.5% ​​
Keyword density should be used primarily as a measure to determine if a query has enough or not enough time. Because it is a page, should be used as an occasion .

Many other factors contributing to rank and density are useful tools to help you balance your keyword rich content. Keyword density alone does not count search engine rankings.

* There is no evidence that search engines are calculating results based on the total website keyword density. But I think many SEOs are an important factor in measuring overall density.

Location, location, location in SEO - location, location, location

Content can be positioned in Search Engine Optimization. Websites with high quality content on search engine results pages generally appeal to Internet users. However, it is not the quality of the content itself that keywords in the content are included in the ranking. Keywords for content.

Most Internet users are looking for useful articles related to the topics they are searching for. Therefore, if your website contains authoritative and informative information, we encourage you to be confident in the opinions, opinions, and suggestions you can claim from the content. However, if there is little or no quality on the website that can not express consumer confidence, we will go back to SERPs & # 39 ;.

Many people involved in web content creation have misconceptions that the quality of the site is determined by the quality of the site's content. content. This is simply not true. Though good content Paramount is in search engine optimization campaigns, the quality of content has little significance to search engine ranking. Again, the quality of the content does not contribute to the ranking. Keywords for content.

So, you might be wondering, "Why is not it equal to rank if the content is king?" The answer is very simple - search engine algorithm.

The search engine relies on the elements of the algorithm, not the quality of the content, to relate to the content of the website. . So to get a ranking, you need to understand what a search engine thinks is relevant. I do not think you or I are related.

  • To answer questions on the outskirts of an audience ...
  • Web pages for search engines
  • Web site search engine ranking Two things are required to fit.
  • First, there should be keywords that Internet users are searching for. 
  • There are not too many pages in the search engine index.

You should have rich content rich in keywords generated based on your keyword / phrase density level.
The third part of the process is based on creating content in a way that produces effective results. One of the first problems with hands is the amount of text you should use. Since search engine robots are crawling to the depth of the first 100-150 words, it's a good idea to reduce the length and add pages.

Personally I write a page that is 400 to 600 pages long and sometimes a little longer. However, the basic logic is: The more pages you have, the more content you can crawl. So the answer is simply to create a smaller page. Also, robots seem to crawl and index lighter pages. Therefore, it's a good idea to limit the amount of words, especially the amount of images you use on your web pages, to keep your page size somewhat lower.

It is not really an ideal page size, as other search engines index to different depths and page speeds. For example, Generally, pages over 200 KB will not be indexed. On the other hand, Google looks for pages between 500 and 550 KB with & # 39; Default settings & # 39; in relation to page weights.

There are very important guidelines to consider when creating content. Since the robot's main real estate is about the first 100 words, placing keywords on the web page should be at the top of the page. I usually like to follow the self-guided rules of writing keywords or keyword phrases in the first two sentences. Call-to-action.

  • This simple format includes here the optimization There are several powerful factors that 
  • contribute. The key to successfully using this format is the position of the first three elements. 
  • Paragraph, Call-to-Action, Bulleted list Use of this combination supports:
  • Write the keyword or keyword phrase in the first few sentences of the opening paragraph.
  • Ability to create links based on keywords or keyword phrases in a call to action.
  • More keyword link opportunities and support items are in the bulleted list.

Web pages that use related search terms in bulleted lists written in this format tend to rank the contents of the bulleted list. keyword. Let's learn about in-page optimization. Now let's look at the meaning of real HTML. Web page creation. There are several key areas that are important to keep in mind when creating an optimization-based website. The first problem is how to use meta tags.
There are three main meta tags involved in creating optimized web pages.  First, undoubtedly Meta-title tag is the most important. If the amount of title headings is within the allowed number of characters, the title tag must contain all the lines associated with the keyword or keyword phrase. As with many areas of SEO / SEM, there are many opinions about how many characters should or should not be included in Title tags. I usually stay between 50-60 characters when I perform optimization on the site for clients. However, when I work at the site where I am the only responsible party, I will occasionally push the envelope . Simply put, if you use too many characters / words - your site may be penalized by "spanning" the search engine.

The next tag, which is unprecedented and consequently important, is the meta description tag. I feel that this tag has been underestimated and needs some care. Meta description tags are very effective with support for meta title tags and can provide you with many opportunities to add keyword relevance and / or trunks that can increase your marketing experience for your keywords or keyword phrases.

For example, we "agree" with meta-title tags and examples of meta description tags:
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