Friday, 9 February 2018

11 Steps to Sell SEO Services

11 Steps to Sell SEO Services

11 Steps to Sell SEO Services there is a lot of competition for SEO professionals who sell SEO services. A prospective client knows that they need to talk to several companies before choosing who will perform the SEO services. If you close that SEO map, you should go your extra mile to find your stuff and place your proposal. Taking SEO service proposals with good research will help customers to finish their deal with confidence in their abilities. When you make a comprehensive proposal for your audience, follow these tips to develop a strategy and provide a clear path: Maps must decide what direction the customer should move forward.

1. Initial evaluation of projected project

Do not jump into the first conversation with a lot of people because it is important to build relationships and get information from your audience. Sales pitch. If you do not do it more often, you'll make an impression that you're more interested in money than helping potential customers.

It's best to look at the website before contacting potential customers. This will give you a basic idea of ​​what you sell and how you can get better rankings and traffic.

If you do not know about the client, you need to get basic information about the client. You can find most information by researching your company online. 

  • What is the size of the site?
  • What types of services and products does your company sell?
  • Is your company most interested in local, national, or international campaigns?
  • How much traffic does your site receive each month? (compete.com)
  • How competitive is this niche market


2. Performing keyword search volume analysis

Analyzing keyword search volume helps you determine which keywords your audience should focus on. If your customers are interested in regional campaigns, try using the local keyword research tool. Once you have the results, export them to an Excel spreadsheet and remove keywords that are not relevant to your needs. In general, Google will remove keywords with less than 1,000 search traffic per month. You can also remove something that is not specific to a niche market or too broad and has real meaning. You can use more than 100 keywords. You can target only 20-30 people at first, but keep the two if you are upselling your 2-step SEO service.

This information can also help you to budget your project. If your keywords have a high cost-per-click (CPC), you should compete in competitive markets where you need more SEO budgets to get results.

3. Run a preliminary keyword ranking analysis

You should run a preliminary keyword ranking analysis to make sure that the ranking of this site is related to the ranking of results. The SEOBook Toolbar comes with a Rank Checker and works very quickly. However, we do not provide the most accurate results, so please check with us for suspicious results. You can also use WebCEO to create comprehensive, accurate reports.

You can use preliminary analysis to determine the number of actions needed to get the first page of relevant keywords.

Keep this ad hoc report handy so you can include this preliminary report in the proposal. It's always useful to show your customers why you think they should focus on a specific strategy than others. Of course, your prospects will not get 100% of the available traffic regardless of the technology you use.

4. Analyze site traffic data

Ask your audience for more information in Google Analytics statistics. This will allow you to investigate your site's current traffic. This is also a good time to work with your customers. Talk about what your research has shown so far and ask about your business goals. If your site is already receiving traffic, you can see where the traffic originated, how high the bounce rate is, and whether your traffic was generating revenue.

5. Confirm search engine indexing

Some customers have websites that do not properly index their search engine. Companies can have really strong publicity rankings and amazing inbound links, but on-page SEO just does not meet expectations. In this situation, & # 39; It's best to check your site's indexing using the site: www.YourProspect.com & # 39; It will appear in the Google search box. This search string shows how Google indexes this site. At times, only two pages appear. If you know there are more pages on your site, you'll know there's a problem. Take a quick tour and make sure you can find your sitemap. You can also ask your customers to add you to Google Webmaster Tools data. This gives you access to lots of useful information to help you identify SEO issues and decide how to fix them.

6. Check page content on your site

When you check out a site, try to find content with a lot of keywords. If you can not find it, it may be the problem. That is, you must include content development in your proposal.

7. Finding in-page SEO problems on your site

Many SEO problems are known to experienced SEO specialists. The most common things to think about include wherever your site is related to Flash. Whether your site uses non-SEO friendly URLs, duplicate content, poor navigation, and whether each page uses unique tags. 
Identifying these issues can help you create proposals that target your customers' problems.

8. Competitions

The amount of work required to get the first page ranking depends on how much competition is taking place. Search for important keywords on your audience's site. This will give you an opportunity to see the strategies that the competition uses. One of the most important things is inbound links. Link building is a costly and time-consuming process in SEO, so I want to know what you're getting before making an official offer.

9. Check Google's Local Business List 

Check Google's Local Business List <19659002> It's amazing how many organizations have missed the easiest way to increase traffic. This includes registering your site with Google Local Business. Google determines local business rankings over natural search results. That is something I definitely want to use. Easy and efficient.

10. Include business profile

Business profiles are a great way to increase client website traffic. Because Google ranks your Biz profile with your company's website, you can create a profile on a website like Yelp and Hotfrog to get more of your first page performance.

Yelp is now a bonus and now has an iPhone app that will direct more phone users to the client site.

11. Preparing effective proposals

Now that you have all this information, you can create proposals for your customers' interests. Include the study bits in the proposal. This will show you why the customer made a particular choice. It also shows that you have already spent a lot of time building effective plans for your company. Do not worry about billing for the information in the proposal. Think of it as a relationship builder that will attract more customers now and in the future.

It's important for SEO specialists to realize that some customers do not know how much they actually cost to get the results they want. If a prospective person ignores the proposal, consider creating an alternative plan that does not cost a lot of money. In some cases, you can suggest using one or two of the suggested ways to improve your traffic. Alternatively, you may suggest that you hire a consultant while performing work in-house. The harder you work with a potential customer, the more likely you are to build a solid relationship that will benefit your future business.
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