Saturday, 27 January 2018

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Why SEO (as we know it) is Doomed to Failure

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap  Search Engine Optimization (SEO) has recently become one of the largest Internet buzzwords. Everyone is talking about it. Nowadays there is an "expert" everywhere that promises all kinds of wonderful things to online business owners. be careful! If you're interested in building a successful online business for a long time, there are a few things you need to know about SEO.

Before moving too far you have to understand a bit about the economy of search engines. This will give us a better understanding of why they have a way they do, and why common SEO practices ultimately ultimately reduce profits. Unlike very common beliefs, Internet users searching the web are not customers of search engines. You have an advertiser. If you follow the trace of money, you can understand my meaning. Internet users are "products" that search engines provide to advertisers. In particular, we are selling targeted traffic to our target audience. When a user enters a search criterion, a desire for information (or product) related to the search term is expressed. By showing ads directly related to search results, search engines are in a unique position to take advantage of the concept of targeted traffic. For advertisers, search engine users are pre-qualified gold mines and are very pleased to pay a premium to showcase their products.

But how do search engines (SE) compete with advertising costs now? The answer is two-fold and very similar to the marketers on sales growth. The first is obviously to increase traffic to search engines. The second is to increase the conversion rate for that traffic. That is, the percentage of traffic that leads to sales for the client. So if you own a search engine, how can you achieve both? The answer is to provide the best possible search results for all of your search criteria. The more relevant the search results the search engine can provide, the more people will depend on the search engine. This will increase overall traffic and improve ad targeting for those traffic. A simple concept ... actually very complex!

A Little History SEO Lesson

At first, the search engine used a somewhat basic way of determining the relevance of a search query to a web page. This method proved to be very simple to reverse engineer and, as a result, "search engine optimization tools" (SEOers) can use techniques to manipulate search results. This abuse is also referred to as SE spam under the main product of search engines, and is related to the quality of the content search. To solve this problem, SE developed an increasingly complex mathematical algorithm to evaluate the pages that could be included in the search engine results page (SERP). In addition to the traditional "page" information that is easy to manipulate, many SEs have started to look at various "off-page" criteria and provide increased weight in the overall equation.

Off-page Pages

There are many other items that SE sees when looking at "on-page". The page's title, how many words or phrases it finds (keywords and key phrases) on the page, and what the title of the page describes. The main disadvantage of using this information alone is that it does not tell you anything about the quality of the information on the page (as well as being easy to manipulate by clever SEOers). To evaluate the page alone and make sound judgments about the quality of the page, the SE continues to be called "off-page (until it is time to come) and the computing power is sufficient to take advantage of" artificial intelligence " off-page "basis. The reason is simple. There is nothing comparable to human intelligence in determining the importance of a page. Computers running the most complex algorithms simply can not do that.

Bright people who have developed search engine technology instead have found that people can evaluate the quality of a page and evaluate its quality by tracking how humans work and interact with a web page. 39; s Information. This is the "out-of-page" criterion we are talking about. Thousands of other things are tracked and rated as "off-page". We know that we can make fairly instructive conjectures about what some of these things are. For example, from a collaborative experience with many web professionals, you can track how many links the site has come to from sites on other sites that contain high-quality, relevant information. Links from these sources tell you that the information on the sites linked to SE is likely to be reliable and of high quality. Eventually, people with relevant quality information on your site were connected. Search engines monitor their search engine results pages (SERPs) to see how long they get the most clicks (not always top) and how long they are. The searcher returns to the SERP and continues the search. Obviously, if the fifth site in the list gets more clicks, the searcher's search results are likely to match more than the above sites. It's also likely that a user has found what they want when they stay at that site for an hour instead of 5 seconds. The SE takes these into account.

There will be a few people in the world who know the whole picture of how this happens. And they will not tell you or you if they want to keep high wages in the major SEs. me. But it has led to a lot of speculation among SEOs. In fact, the SEO industry has evolved into a global phenomenon where "professional SEO consultants" spend hundreds of thousands of dollars "putting their Web sites in the top ten". Some SEO staffs are constantly dreaming of ways to fool the engine without "sandboxing" (if the engine is disadvantaged by dropping the website ranking). SE regularly updates and changes the algorithms that SEO regularly uses to rank pages so that yesterday's work did not apply today. SEO continues to take the lead in catching up and continuing the cycle of "algorithm tracking".

SE employs the best mathematicians and computer scientists on the planet, and the unwarranted truth is that SEO will always be one step better behind them. The next time someone says you can guarantee a point of "Top 10" by throwing this question on yourself to a major search engine. "Are they going to sell me something?" Then he goes away.

Do not make me wrong here now. I am not about SEO or anyone who does it. In fact, I firmly believe that certain amounts of optimization are important to all online marketing efforts, especially outside the campaign. It serves as a site that provides a little push in the right direction towards building traffic. But I take care not to take it too far. It is very easy to stress too much.

So what should we do instead?

This is easy. Instead of playing SE and SEO number games instead, we provide exactly what they want initially. Previously, SE has been working hard to learn human behavior patterns and to actually evaluate search results. It has a mission to provide relevant and practical results and information to investigators (ie, humans). Therefore, we provide information that is relevant to humans, and the rest of the information is organically organized. It can take a little longer, but the results are worth it. Trust me!

Let me give you some examples.

John decides to create a website and make money online. He creates somewhat elaborately designed sites and optimizes them for optimization. John has read all about optimization strategies and provides all the information about this strategy. He is 25 words long in title (most of them are irrelevant). He compressed the text of pages full of his favorite keywords to a level that was almost invisible to normal readers (but the search engine "likes"). Because he clicks every second word underlined, people actually cross-link all the pages that are getting lost in five small page sites many times. But it does not stop there. Then go out and submit to all search engines and directories regardless of their relevance to the topic. He participates in several link exchanges and starts linking with recipients regardless of the site's poor condition. Maybe he can pay a few "top links". You get an idea. Before he knows it, his site appears on the first page of the SERP of all major search engines and sits gently patted in the back for a good job.

On the other hand, Maria got an idea for an online business website that investigated and identified her specialty and market niche. She builds a nice simple and cleanly designed website that is logically easy to use. She devotes a lot of time and effort to drawing her own experience and skills to create high quality content that will help visitors. After creating the original content of page 15 or page 20, she declares she must also "optimize". At this point, she realizes that the "on-page" SOE has already been completed to some degree. Her keywords and key phrases (carefully studied from the first day) appear naturally even though her article and page title reflect the content of the page, their headwords are easy to understand, and her page moves to functionality and simplicity. So, she goes on to "off-page" optimization. She submits her site to major search engines and directories. Then research and submit local and industry directories. Finally, she identifies a few important sites that are free to herself and that have on-demand content that can be useful to her visitors (otherwise, when there are visitors). She emphasizes the benefits of cross-linking by sending a friendly email to the owner of this site. Most sadly, do not answer, Enlightened people answer. After reviewing her site, they agree that they can benefit users and set up a link to her site. Mary will occasionally check traffic statistics, search engine rankings, etc in the next few months, but she is still looking for her way if she is still on SERPs. Even if she is not disappointed, she creates a solid article a week and adds it to the site.

Do you remember shahzad now?

Do you remember Shahzad He has been sitting on the wave of initial success over the last few months. He has also made several sales. But he starts to notice the uneasy trend. His site is slowly dropping to SERPs and his traffic is falling. People are visiting, but they are not staying for long and do not buy anything. He also starts to realize that many of the links he is pointing to on his site are disappearing at an alarming rate. It seems as if he can not turn around when he tries the same way he tried. Mary has been patiently waiting for traffic in the last few months and has continued to add premium content to her site. Then it happens. First, there is a drop of visitors. She can see that she is receiving referrals from well-chosen link partners who have signed contracts in the server logs. Search engines have also found that link and noted high quality sources they are coming from. They showed pretty good support and SE began to realize that Mary's site had something to offer. As a result, Mary's ranking starts to improve. Now people start looking for her in SE. Although her site is still a page or two on the SERPs, people seem to like the description and visit. 

The search engine has concluded that Mary's site tracks much more valuable behavior. Finally Mary finds her site at the top of the SERP with her chosen keywords and she gets a lot of traffic. She will not quit. She continues to create new and exciting content, and her business continues to grow and prosper. Why? This is because SE continues to provide what it wants. High quality content just like humans. and where did the poor John go off? Well, most of his "link exchange" partners had the same fate as he did. The SE finds the link is inadequate and drops the weight to zero. His visitors came through the first page of SERP deployments (even if they could figure out how to read or use them) as soon as they found out that shahzad's site was never used. Sometimes people stopped clicking on links altogether. Also, one of the major SEs went through an algorithm change during that period, and John 's site lost some additional rankings. A kind of downhill. Did not John work hard in the business? Actually at first John worked very hard and short-term results proved it. The problem is that he has put too much effort in the wrong area. Instead of building a viable online business in the long run, he was all about playing a complex game of "tracking algorithms" with a SE (and a big surprise, he lost) SE. Oh, well, it was fun while it lasted ...

I know that the example above is a bit of a simplification. But the bottom line is that search engines are working harder than ever to deliver more sophisticated and relevant results to humans, so you can earn more and more by providing what you want from scratch. It's time to leave the harsh SEO for mathematicians and mathematics to SEO people and create compelling content that people and search engines will love.
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